SEO Off Page
To get your website to appear in top search results and associate more customers with your website, you need a complete SEO strategy. Today, SEO marketing is considered the most reliable, effective and affordable mean to promote the business. In our previous blog, we discussed How to do SEO -‘On Page’, the Second area of focus is ‘SEO Off Page‘.
Off-page SEO assists in Search engines and potential customers to find you through your increased online visibility. Remember, only off page SEO techniques will help improve your website position in SERP. There are numerous off page SEO techniques that can assist you in this task.
Off-page SEO refers to activities you can perform outside the boundaries of your website. The most crucial are:
- Link Building
- Social Media Marketing
Various SEO techniques that are performed include:
- Creating quality content:
Shareable content is always king in the SEO. Creative quality and relevant content is always an amazing way to generate more and natural backlinks for your website. Research often and keep your content always fresh and updated.
- Influencer outreach
If you have created any type of content which is share-worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from entirely pertinent domains.
- Guest Post Marketing
Guest posting is the best example of fact; don’t focus on the quantity links but focus on the quality links. You can find a number of websites that specially designed for guest post submission. Pick a topic, write an amazing research piece and reach them with the content for the guest post.
- Social Media Marketing to Reach Audience
Social media is a significant platform where you can directly communicate with your target audience. There are many social media platforms available where you can promote your brand such as Facebook, Instagram, Twitter, Pinterest and more. Social media presence will always assist you to grow your business and get more backlinks.
- Social Bookmarking
Another a crucial off page SEO strategy is social bookmarking. When you bookmark your webpage or blog post on popular social bookmarking websites, you obtain high traffic to your webpage or blog. This way you can advertise your business with ease!
- Participate in Question and Answers
One of the best ways to get high traffic is from question and answer websites. Join high PR question and answer websites like Quora and search for questions related to your business, blog or website and give the reliable and relevant answers to these questions. You can give a link to your website which will greatly help in bringing you more visibility.
Other SEO Techniques
Other than that video marketing, local listing, forum submission, article submission, blog submission, image submission, infographic submission are also considered the best off-page SEO strategies.
Off Page SEO is known as the most time consuming of all SEO practices. Always, be aware of Black Hat SEO link building and strategies (these are techniques against the terms and conditions of Search Engines and content platforms). Look for the White Hat providers who will be clear and honest with you in providing time durations for improved SEO along with taking the time to produce quality content and effective SEO strategies.
If you are looking at doing SEO yourself, it definitely can be done! Ensure you do some great online courses or lessons, stay up to date with all practices and keep a clear SEO strategy that doesn’t include Black Hat.
Our advice, as there is a lot to do and the SEO rules are always changing, is to explore the best benefits of these techniques with our highly experienced team at Wizard Creative Labs. We can implement these activities and increase your businesses visibility across all Search Engines and Social Media platforms.
Written by
Vikramjit Sangre
SEO Expert
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