Category: Our Spell Book

Social Media Marketing for small business

Social Media Marketing for small business

Here a few small tips for Small business owners wanting to improve on Digital Marketing efforts. For the sake of simplicity through such a broad topic, there are two categories in this article, Organic (Free) and PPC (Paid). The aim of this article is to have you thinking briefly about Social Media Marketing for Small Business in a systematic way with focused outcomes.

Organic Social Media

Social Media Marketing Plan

Where to start? What channels are of best use? These are tricky questions, Most Marketers and SEO Experts will say that you should have presence across all channels. Realistically, We know that isn’t possible or productive when your time is valuable elsewhere in your business.

To figure out which Platforms are most useful to you, you need to define the Marketing goal based on your businesses current focus, there are hundreds of platforms out there and all with some amazing benefits. Your Marketing Goal can be to create an initial Digital Footprint, Build Social Proof, Develop Brand Awareness, Increase Sales, Increase Leads or All of the above.

With the exceptions of cross platform integrations, you will need to research the main platforms your customer spends the most time on. For example, A Fintech software startup focusing on Commercial Lending will have far less success on Pinterest or Instagram than on Linkedin. This seems ridiculously simple, however, its a mistake that we see many small businesses make when focusing on Social Media Marketing or Social Media Management and trying to to ambitiously focus on achieving various results across a spectrum of platforms.

Each goal requires a strategically developed plan.

What next?

Decide on your Outcome for the platform, Pick one goal that is achievable and realistic, then start systematically accomplishing the steps needed to achieve the goal. Careful Execution is equally important in your Social Media Marketing plan.

Social Media Marketing Example

Here’s a quick scenario…You have just created a new travel app and your start up has 3 social media accounts (Facebook, Instagram, Twitter), minimal followers/fans, engagement is low, no referrals or reviews, content isn’t structured or professional, among other issues.

The first realistic goal that will be required, develop Social Proof! Display value to your prospective customer across your social media platforms.

  • Focus on getting reviews
  • Creating engaging and professional content with accurate audience tone.
  • Use professional imagery
  • Display Authentic statements and posts. 

 

You will want your customers and leads to arrive on your page/account and notice that the page is ‘alive’, it provides them with visual or content value, and the page displays other visitors engaging and endorsing the account or page.

How long will Social Media Marketing take?

This goal takes time! Dont rush it! Develop a thoroughly researched Marketing plan, Audience and Customer research, along with content plan for your blogs and posts.  

Bonus tip-The reviews should be from customers or clients (if you don’t have any, free samples or free consultations can assist in gaining some nice testimonials).

PPC advertising?

Now that the Social Media is growing, is PPC the next step across the social media platforms?

…It definitely is an option that you should look into and develop an understanding. 

PPC Marketing

The same analysis must be done with your PPC Marketing efforts, and most importantly, don’t neglect your Marketing budget!

One of the biggest misconceptions with PPC or any digital marketing is that if you pay for ad’s, customers and sales will come! Unfortunately, its not true. There are thousands of horror stories of small business owners throwing large amounts into Social Media ad’s, eventually losing large amounts of money or putting serious financial strain on the business. 

There are two simple methods that can assist in preventing you from putting a dent into your marketing budget .

  1. Research the platforms advertising outcomes (matching them against your own) along with setting a Budget- Are you looking at Brand Awareness or sales? Do you need as many people as possible to see your Ads or do you need a customized audience to click on your ads. Once you have researched and decided, you can create your Budget, it can be then manually set as a daily or Monthly budget that will have the advertising on hold once the budget limit has been reached.   Ensure the advertising platform has this budget input and set, along with your outcomes defined in the campaign. Note- Some platforms cannot guarantee your budget will be stopped once it has been reached, so you will need to monitor this
  2. Opportunity Cost- Is it easier and cheaper to have a professional create and manage these Social Media accounts?  Social Media Marketing and Social Media Management can be time consuming and distracting for a small business owner and the staff. The hours and expertise taken from the business might be more costly to the business than paying for a professional to focus on the Marketing and management.
 

 

 

Social Media Marketing for Small Business is a complicated process that requires researching, planning, and implementation focus. Like any part of the business, it requires frequent and detailed attention to achieve success. 

These tips above aren’t revolutionary by any means, although, they hopefully have provided some thought from a practical approach that you can implement into your small business growth strategies.

If you need any assistance or have any questions about the above article, feel free to reach out to the Wizard team or myself anytime.

 

 

David Taylor-Smith Growth Hacker

Written by David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

Growth Strategies for Startups

Growth Strategies for Startups

Growth Strategies for Startups Developing Growth Marketing or Growth Hacking strategies for Start up’s is a complex and time-consuming process, it is integral to ensure a start

Read More »

Customer Acquisition Funnel- Develop your Acquisition plan

Customer Acquisition Funnel

Develop your acquisition plan

Developing and Optimizing your Customer Acquisition funnel in a Startup and Small business is essential to take you from base clients/customers to your maximum amount of clients/customers and of course, increase your revenue and growth. Simply the Customer Acquisition Funnel is a structured map of their journey to paying for your product or service.

If you have a Customer Acquisition funnel, it’s important to frequently reassess and optimize based on your marketing analytics, data, and feedback. Fixing a leaky funnel can be a game changer for any business.

The most important part of the Funnel is to identify the intended results of your funnel. The financial result ($$), the funnel result (Purchases, subscriptions, etc), the method of measuring your results (LTV, CTR, etc), among many others. Referring back to my ‘Map’ reference, you must know where you are going and how you will get there. These two areas must be identified before taking your customer on the journey.

Let’s discuss some important funnel development and optimization factors-

Do market research for your startup

Is there a good product/market fit for your service or product? As mentioned in my previous blog (Growth Strategies for Startups) One reason many startups fail is due to their being no product/market fit.

Take a look at what your competitors products and marketing strategy, analyze them thoroughly, it’s important to analyze their successes just as much as their weaknesses.

This research will lead you to understand your customers and potential customers. Understanding their behaviors, actions in-app or on-site, and what they are hoping to achieve through your product.

happy women in a customer acquisition funnel

Is your product ready for the market?

Ensuring your product is out of Beta and will ensure your customers with a successful experience and solution. A steady product will lead to a steady customer acquisition strategy. There are also larger brand image repercussions that can come be have longer-term consequences. How many times have you heard about a SaaS product ‘I tried it years ago and it wasn’t great’ or similar, It is hard to re-engage these former customers and turn them into brand advocates.

Financial assessment-

Estimate the customer acquisition cost (CAC) plan. Knowing this metric along with the Value of the customer client is essential in maintaining the growth of the business. If your CAC is far too high and the Lifetime Value is not higher, then you potentially may be running into a deficit. A great example that comes to mind and is quite common, High PPC spends on Google Ads or Social Media for very few customer or clients acquired. Financial and Risk assessment in funnel development is essential.

Develop content marketing for your startup

What content will bring the most value to your audience and have them wanting more?

Your content is highly targeted content that is identifying problems or potential problems, addressing them with authority and knowledge, discussing interesting and relevant topics to your audience, along with building trust for your business and its expertise.

The different types of content and delivery should be matched with your above factors. What content is best? Some types include-

  • Blog
  • Infographic
  • PPC
  • Video or Digital Story (link)

Identify Friction points

This relates back to Market research and customer understanding while moving through the funnel. Are they interested in the product or service? Is the lead not interested in trialing your product or service? Have they trialed although still not interested in purchasing?

Once you have identified the leaks and friction point, its time to get to work! Brainstorm with your team or find a specialist..which leads me to my last piece of advice.

Hire a Growth Hacker

Hiring a specialist might be one of the greatest investments you could make for your startup or small business. If you are unsure what a Growth Hacker is and how they may help, you can learn more here. A growth Hacker will identify many areas of the funnel that you may have not realized is an issue and they will collaborate to create effective and efficient solutions to have the Customer Acquisition funnel developed and optimized.

 

David Taylor-Smith Growth Hacker

Written by David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

Customer Acquisition Funnel- Develop your Acquisition plan
Growth Strategies for Startups

Growth Strategies for Startups

Growth Strategies for Startups

Developing Growth Marketing or Growth Hacking strategies for Start up’s is a complex and time-consuming process, it is integral to ensure a start up’s success. Over 20% of Startups fail due to lack of Marketing! Let’s jump into a few growth strategies for startups when developing your Marketing plan!

Define your audience and develop around this

Combine Data Analytics and a personal research to understanding your audience. Look into the data on your potential and current user base. Use Free Audience and Affinity Analytics such as Google, Facebook, etc. Install analytics software in your site or app, use scroll tracking, heat mapping, eye tracking. This data will tell you a lot about your target audience and their behaviors.

With the hard data in mind, now its time to get personal! Join communities that your audience may be a part of (online and face to face), ask them questions, engage in discussions, find their pain points, dig deeper into these areas and record your findings. Combining Analytical Data with your personal research will expose many amazing marketing opportunities and create stronger marketing strategies.

Use Traditional Marketing

It’s easy to get distracted by all the latest software and ‘Hacks’ to get your product in front of its audience or users. When developing your Marketing strategy, Focus on your USP (Unique Selling Proposition) or UVP (Unique Value Proposition). Let your audience know why your service or product is better or what it makes unique or creates value for them.

If you can’t find either, spend your time finding it! Over 40% of Start up’s fail due to the lack of need in the market for their product or service.

Awareness

A Growth Hackers specialty! Creating Awareness and Visibility for your SaaS or product will require resources and time. There is an ever-increasing list of strategies, tools, and techniques to achieve this. This encompasses, SEO, Referral Marketing, Digital Story Telling, Social Media platforms, Automation, Press Releases, Blogging, Blogger Outreach, and this list goes on! The issue that many Start up’s faces are financially related at this stage, there isn’t large amounts of funding to create mass awareness. That’s where you need to get creative!

Some growth strategies to include in your marketing plan-

  • Create Authentic Content that is valuable to your audience- You may have heard ‘Content is King’, it still applies. The only problem in 2018 is that there is A LOT of content, so ensure your content is more valuable than the others. Try to assist them and show that your startup is focused on providing value, people are low on time and looking for specifics, develop your content around this knowledge.
  • Harness SEO– The use of good SEO can level the playing field between you and your competitors along with exposing your Audience to a product or Service. (SEO tip- Target Long tail keywords, for greater success in your rankings)
  • Automation- There is so much great software and API’s out there, spend some time allocating plans and setting up your tools correctly. Low-cost tools worth looking into include- Mailchimp, Drip, Zoho, SEOQuake.

I wanted to include a quick side note relating to Automation- Don’t forget to be Authentic if you are using Automation tools! Sending automated thank you and please subscribe messages on Social Media is spam! Chatbots with poor scripting and limitation is also spam! These don’t seem authentic to the user or audience and can have negative acquisition consequences.

Audience insight and Awareness Intersect

Buzzfeed is a great example of using Growth Marketing, that is they have found Low Cost and effective methods of promoting their platform. Buzzfeed understands their users and what they want to see or discuss across the internet. This understanding has allowed them to create some of the most successful viral content across the internet multiple times with extensive platform awareness. Anyone remember the below example?

 
Blue or Gold?
 
27 Cute Cat picture article received 63,000 shares on Buzzfeed

Execution

Creating a Marketing strategy for any business can be difficult and complex. More so, a Startup faces financial challenges that can impact on marketing and product development. Focus on marketing your unique product and value to the customer that you understand, demonstrate your value and your understanding of the customer, exhaust all the lower cost and free social media channels, use SEO, automation and most importantly keep moving! Never stop learning and researching Marketing strategies and methods.

If you have any questions or need any assistance with your growth marketing or growth hacking strategies, you can reach me via Linkedin or Contact us

David Taylor-Smith Growth Hacker

Written by David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive education in Business Strategy, Management and Marketing. Along with specialist knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

Other Growth blogs-

What is a Growth Hacker? Do you need one?

Not a growth hacker
Hint: He doesn’t look like your stereotypical Hacker!

What is a Growth Hacker?

A Growth Hacker is a specialist in achieving growth for businesses. There are many definitions of the term ‘Growth Hacking’ or ‘Growth Marketing‘, So here goes our summary!

 

A Growth Hacker’s job is to create and nurture growth opportunities through various Digital Marketing and product approaches. They are focused on using data and analytics to laser target growth opportunities, along with experimenting through the whole funnel.

 

A Growth Hacker can use a variety of software, tools, and coding to scale a business. Sometimes, in SaaS environments, a growth hacker and product engineering work together to create growth through product engineering. This is a  reason many startups and small businesses seek a Growth Hacker, as they use lean methods and lower costs (through multi-disciplined skillsets).

 

The term was first labeled by Sean Ellis, who was head of growth at Dropbox and Founder of GrowthHackers.com. He put quite elegantly and simply as-

‘A growth hacker is a person whose true north is growth.’

Is Growth Hacking the same as Growth Marketing?

Growth Hacking has been a buzzword in the past due to the popularity and effectiveness that the profession has had in startups and small business.

 

The term ‘Hacking’ is sometimes seen with a negative connotation, and Growth Hackers have seen some reluctant adopters over the years. It is important to remember, not all hacking is bad, a hacker is someone who understands a system or process thoroughly and can find shortcuts or use methods that makes your life a little easier. So to counter the negative attitude, the term ‘Growth Marketing’ was created.

 

Basically, they are the same thing! Both growth-obsessed and highly focused on achieving amazing results for businesses who had limited funding and needed rapid results.

Growth Hacker vs Digital Marketer?

A digital Marketer usually has many focused responsibilities and constraints while a Growth Hacker has the ability to cross many disciplines and cover various Digital Marketing terrain.

Growth Hackers can use Coding, Analytics and Digital Marketing methods to achieve growth. Their focus is growth and experimentation which allows flexibility and rapid results.

 

As a Digital Marketer does, they can use Paid acquisition, sales funnel strategies, content and email marketing, SEO, A/B testing and Viral Marketing methods.

What type of Metrics or Data does a Growth Hacker follow?

As Sean Ellis stated, Growth is the key metric. The term ‘North Star’ is usually the most common description for finding the businesses ultimate growth metric.

 

Another well-known metric is known as “pirate metrics” or “AARRR” metrics:

  • Acquisition
  • Activation
  • Retention
  • Referrals
  • Revenue

north star metric

Some examples of the best Growth Hacking at work-

AirBnB-

One of the most famous examples out there. In earlier days of Airbnb, they found that many people who were looking for accommodation often searched Craigslist as well as seeing many accommodation providers listing on the platform, so the team at AirBnB offered an option for accommodation providers to transfer their Craiglist listing in one click, verify the information and post. This gained exposure for AirBnB to a larger amount of users. This increased user base and customer base rapidly.

Facebook-

Facebook is another Titan who used some brilliant strategies. They encouraged active users to add their contacts to increase their personal social network. Along with sending out emails directly to those contacts who were mentioned or tagged on facebook, This sparked curiosity and many members signed up to see what the mention or tag was about.

Quora-

Quora used Behavioural testing to understand the attitude of users on their platform. They then engineered the platform around this behavioral analytics and results. This created immediate user growth and improved the user experience.

Interesting side fact- Growth Hacker, Andy Johns, who engineered many successful changes at Quora also worked for Facebook and Twitter focusing on growth.

Does your business need a Growth Hacker?

I will be biased and say yes! Growth Hacking has seen many successful results for our clients as well as Startups around the world. Without the bias, the real question to ask your Management team or discuss with your colleagues is surrounding the goals and direction of your business currently. Many businesses may not be at that stage in their business life cycle or marketing plans, it might be more important to focus on the retention of customers or optimizing systems within the business. 

 

If you still are a little unsure if a Growth Hacker or Growth Marketing is suitable for your business, send us a quick email and let’s throw some ideas around!

           

David Taylor-Smith Growth Hacker

Written by- David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

What is a Growth Hacker? Do you need one?
The Most Important Growth Marketing Hack

The Most Important Growth Marketing Hack

What is the most important Growth Marketing Hack?

In Small business, A lot of people want to know the latest Growth Marketing strategy or ‘The Best Growth Hack’. One of the most common Digital Marketing questions we receive is ‘What is your best growth hacking technique at the moment?’. I’m going to let everyone in on a secret… There is a technique, and it’s not directly related to Growth Marketing, its called ‘Deliberate Learning’.

The best part of this technique, strategy, characteristic or whatever you might choose to call it, is that everyone can do it!

Can ‘Deliberate Learning’ be applied to Digital Marketing or more specifically Growth Marketing?

Easy, it all comes down to discipline, focus and desire! Spend 20 minutes attempting to understand one concept or strategy you don’t completely understand. Spend a whole week understanding this one concept or strategy. Don’t focus on the end result of the concept, focus on understanding it thoroughly.

A quote from a favorite book of mine, ‘Talent is Overrated’ by Geoff Colvin, “The best performers set goals that are not about the outcome but about the process of reaching the outcome.” Take this commentary to your practice of learning Digital Marketing. Spend your first week (more if extremely complicated topic) use this time to understand all the basics.

Spend the next week (or more) unpacking your topic further, learn it’s limitations, find other uses, think of scenarios. Think of a computer programmer, the best programmers understand their program language and then understand the boundaries, limitations, and how to create. The same as the best Growth Marketers understand the tool, strategies, concepts and thoroughly and test its capabilities.

The Growth Hacking Mindset

Digital Marketing should be no different. For example, Spend 20 minutes a day learning the basics of Facebook Marketing or Email Marketing. There are some great resources out there on this topic (will list in reference). Once you understand the basics, then research into the best results and the worst results, Look for stories of Success and Failures, learn what Facebook Marketing can do and what it cant do.

This can be a small project for two-three weeks. You might not become a Digital Marketer or Growth Marketer, but you will come away with new understandings and new ideas. This will translate into other areas of your business, you will understand the jargon if you need to hire a Digital Marketing Agency and this is a win in itself, this will protect you from unscrupulous offers or pricing plans.

I hope this might have inspired you to set some time aside a day to focus on learning. We know its hard when running a small business,  but as Michael Dell (Founder of Dell) put it .“You don’t need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just need a framework and a dream.” So don’t forget to build deliberate learning into your framework!

-David Taylor-Smith

Wizard Creative Labs

Check out this great list of Basic Digital Marketing resources to help get you on your journey-

Facebook- Facebook Blueprint

Coding- Code Academy

Linkedin- Linkedin Academy

Google- Digital Garage

SEO- SEMRush Academy

Web Design- Check out this ultimate list! 

For more Blog content, head back to Our Spell Book!

David Taylor-Smith Growth Hacker

Written by David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

Digital Story telling- 5 Great examples of Social Media Video

Digital Story Telling– 5 great examples of Social Media

Originally written: 23/05/18 

 

We have been telling stories for just under two hundred thousand years now and it possibly started as a story told by the fire of a successful hunt which has now transformed into multilayered audio-visual storytelling, all of which is an integral part of our day-to-day life. Social media platforms have become our modern days “fire” that we gather around in the search for the most creative and emotive digital storytelling experience.

Development of social media has not only “connected people” from all over the world but also started the era of a “bite” content, which re-defined not only the way how we consume visual content today but also the way how companies can communicate their values and promote their products.

Viral Content

With the extreme saturation of marketing towards the consumer market, a ‘good product’ just isn’t enough and brands had to look for innovative ways to win over the hearts of their consumer. If the world of TV advertisement with its huge budgets hasn’t provided enough freedom to experiment, Marketers are now using social media platforms and digital content as the next ultimate battlefield for the creative geniuses.

Luckily for SMB’s, these platforms allow this type of video content to be created at a much lower cost and to have greater effectiveness with accurate targeting. With a well-crafted campaign of digital stories (video, images, animation) the consumer/viewer is offered more than a product or service, they are offered an experience which transcends their regular browsing or purchasing habits.

The brands who are the most successful at using these mediums to share their purpose, core values and mission through video content are the ones who not only win over the hearts and minds but also reap the rewards of higher social media engagement and action.

 Digital Narrative

How big of a ‘bite’ can you make in Digital Story Telling?

It is said the pure genius shows itself through laconism. And the hard truth is that is the shorter the content the harder it gets to make it cohesive and engaging. Most of the time it takes more effort to create a “stories” content, which is an only 5-15 seconds, than for a 60 sec one.

Online content marketing

The effort is worth it!  Last week, Tech Crunch released an article https://techcrunch.com/2018/05/17/facebook-stories-150-million-users/  with the most recent data on most major platforms through the ‘stories’ channels.

Facebook also started their rollout last week of its ‘story’ Advertisements in the U.S, Mexico and Brazil.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

But if the “stories” work best as the “teaser” to grab attention, spark an interest, create immediate action, then it is possible – your audience would still want to see more. So our favourite and most statistically effective methods of digital storytelling is through the use of longer formats, over 15 seconds on Facebook, Instagram, LinkedIn, Youtube.

One study conducted recently showed that already 81% of businesses use video as a marketing tool (source) along with 83% of consumers who watched a branded video that they enjoyed said they would consider sharing it with their friends.  In the same survey, 85% of people say they’d like to see more video from brands in 2018.(source).

There is no clear winner between short and longer video content, it will all depend on objectives, budgets, and the message being delivered. Although as mentioned, we suggest a longer format that will create a greater and more profound experience for the viewer which can improve brand loyalty and of course…overall sales.

Art of Story Telling

What is the ‘secret recipe’ for engaging video content through Digital Storytelling?

The formula is ridiculously simple and hasn’t changed for centuries – a good story is one that is told in an engaging, clear and cohesive way (French new wave is not everyone’s cup of tea) with an engaging character/subject. The trick always is how to make is “fresh” and “authentic”.

But there always be something magical, mysterious and unknown involved in the creation of any content short or long form and every content creator is a bit of a wizard or as Werner Herzog says “We are thieves. We get away with loot from the most beautiful, or the scariest, or the most spectacular places that you can ever find.”  It’s always about inspiration, great idea, different vision or a great sense of humor.

But no matter how talented and gifted you are, there always and always (and one more time always) involves a great portion of pure craftsmanship. It’s not an inspirational ‘We can all do it!’ but if you want your video content to be engaging then you need a great and skilled creator. If you are looking at hiring someone to create this content or even bootstrapping and doing it yourself, it is important to take a look at what camera are you filming on, what editing software you are using, how well the music blends in with dialogue, how smooth is the cut and so on.

All the above pieces blended together will result in great content.

Digital Story Telling examples to have you inspired

As we are yet to see the ability to tell a well executed and structured narrative story via the ‘Stories’ channels across most platforms. We will look at 5 of our favourite and nicely crafted digital stories promoted on Facebook and Instagram.

 

  1. Air BnB-

 

 

You can easily mistake this one for a short documentary and you can see why it was nominated for a number of awards.

There is no need to explain why it is so great and why we loved it so much. The story is profoundly personal and touching, it is told with warmth and tenderness.

The Airbnb brand was integrated tastefully allowing the story to shine. Great Animators with a well-written narrative can make some amazing videos.

  1. Ikea New Catalogue-

 

Ikea is as always perfect in its laconism and it’s hard to imagine a more elegant way to preset… a book.

Ikea put their bets on humor as their medium and won. But it was far from an odd shot. Humor related and funny videos make up the biggest portion of the viral content on social media. And according to the study with a quite unusual title “From subservient chickens to brawny men”  – “Humor was employed at near-unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral.”

Something to think about in some of your future content?

 

  1. Tough Mudder

One example of the style of Tough Mudder storytelling centric videos-

 

Using other peoples stories that are authentic whilst incorporating your brand or products is another great method to inspire engagement. Even better, this story was pointed towards the viewer and gave the story of resilience and a come-back to be able to compete in their obstacle courses. If you can’t create a great narrative, one of the best ways is found users of your product and ask them their story and how it made their life a little better, you might be very surprised in the responses!

 

  1. Until We All Win (Nike)

 

 

  1. Eatkarus (Edeka)

 

This 2.5 min video shows that sometimes making a statement about social issues can pay off. The German supermarket chain, ‘Edeka’, didn’t shy away from discussion of obesity issue and as a result their ad about a boy who wanted to learn how fly scored 4.3 million views on Youtube, probably as many on Facebook and quite a few articles leaning towards it being controversial and even offensive video.

We’re not sure if Edeka planned to be so controversial, although, this video powerfully translated the values of the brand and its strong stance on healthy eating habits.

Digital Story

The next step!

Take a look at your own content. Do you have Video content in short or long form? Is it engaging? Could it be better? What message is it delivering? Where is it being promoted and shared? How do I create this content?

Ask these questions and if you see any issues, fix it up and get your video content out there. The Video content era is here!

 

Written by –

Olesia Mazur- Documentary Film Maker and Digital Content Creator @ Wizard Creative Labs

https://www.linkedin.com/in/olesia-mazur-43a4a6b6/

 

 

We hope these may have inspired you to create some more video content and fuel some great ideas for your own brands or clients. If you are unsure on how to get started with your brand’s story or interested in constructing some amazing video content, feel free to visit Digital Story Telling or send us an email and we will have our award-winning filmmaker and Marketers storyboard some ideas.

 

 

 

Digital Story telling- 5 Great examples of Social Media Video