These days, online trolls and users that enjoy commenting on social media or blogs are a thing we digital community managers are familiar with. Lost in the sea of negative and offensive comments are the really good constructive criticisms that people leave. Sometimes, their comments sound like a complaint, but if you’re smart about it, you can use it as a recommendation on how to improve a certain aspect of your product and service.
Don’t worry about the trolling, you’ll know a solid constructive critique when you see one. Better yet, if you take the time to respond in an honest way and take action accordingly, you can really provide a boost to your reputation and business credibility.