Instagram for Business

Instagram for Business

It’s a question that crosses every business owners mind at one point or another. Is Instagram for a business that important and is it worth the time and effort of updating regular content?

Instagram provides statistics that over 500 million accounts are active every single day and 80% of accounts follow a business on Instagram, They are compelling statistics.  

Firstly, the realistic standpoint…No, you don’t need Instagram if you are providing a particular service or product which has an audience that would not easily be found on Instagram. An example, could be a truck parts manufacturer. Now the Marketers viewpoint, then Yes, it could still be a fruitful action if you know the audience and target your content.

It is an opportunity to have your business exposed to your audience through another channel, especially a channel that is essentially Free, where you can target and customise your profile and content towards.

 

What benefits can Instagram bring for a business?

  • Purchasing your products or services- This can be by clicking through your website, contacted through Direct Message or even using the product purchase options on Instagram.
  • Brand Exposure- Exposing your brand to potential new customers
  • Lead Generation-
  • Increasing Brand Loyalty
  • Strengthening relationships with your current customers or brand advocates- Your content will allow other customers or advocates to keep informed in your business and feel they are apart of the businesses journey.

How to understand your Instagram Audience?

Understanding the audience will allow a greater idea on the content as well as targeting for your posts. If you havent developed an audience persona, take a look at here for some more ideas.

A few basic Instagram demographics questions to assist in narrowing the audience includes:

  • Gender
  • Age
  • Interests
  • Brands on Instagram they follow
  • Followers of other competitors or brands accounts
  • Noting engagement levels on competitors or other brands posts- (include engagement link)
  • Type of content posted by other accounts. Images, Videos or slides of both?

Where to now?

After researching if you notice that there is potential moving ahead with your Instagram account, then its time to get your Instagram account in order.

Instagram for Business Tips

Create a business profile

There are two versions of Instagram profiles, the personal and the business. A Business Profile provides access to features like Instagram Insights, contact information, Instagram Ads and more. This has no cost as well.

Creating content for Instagram

There are many great tools out there for this purpose. You could take a look at some of our favourites below:

Canva

Design Bold

Promo Republic

*Always use professional images and videos when representing your brand. If you need ideas for more tools to assist, including Free stock images, visit one of our previous blogs 25+ Tools that the pro’s use

Create a Content Schedule

Content creation, copywriting and posting is one of the most time consuming parts of your Instagram for business. Unfortunately, to do it all correctly, time and effort it required. There are no shortcuts.

Although, there is a more efficient method of managing all these tasks. Set an hour or two aside once a week, fortnight or month (whichever you prefer), brainstorm content, develop the content using professional images and videos with the above mentioned content creation software and then timeline your posting schedule over that period.

This will make your life much easier and create a well structured Instagram timeline for your audience.

 

Instagram Business Content Ideas

  • Post products or customers using your service
  • Celebrate business achievments or successes
  • Industry humour. Take a look at Easy DNA
  • Visually impressive imagery that inspires-

Tie some of these ideas into your businesses persona. If you are a fun, contemporary business and this is your audience persona as well, you could post fun and humorous content.

Instagram Ads

This is another benefit of having Instagram for a business. You can use the platforms Ad Service to target your current content or new content towards your audience. Instagram ads are currently at a lower cost than Google PPC, Linkedin, Bing and at times Facebook Ads. To gain the most out of your Instagram ads, speak with a professional Social media Marketer or Growth Marketer.

Business Instagram is not an essential, however, if you can manage time out of your business schedule or have an employee that can take charge of account management, you may find that lead generation, brand loyalty and informed customers may be part of your successes on Instagram.

If you have any questions, post below or contact us.

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David Taylor-Smith

David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

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Growth Hacking Tools That Pro’s Use

25 Growth Hacking tools that the Pro’s use-

Every day there is new technology, new platforms, new tools being created to make a Growth Hacker’s, Blogger or Business Owners life a little easier. Many of these tools are focusing their efforts on automating the time-consuming Marketing processes while using Artificial Intelligence or Data for greater accuracy. Let’s look at some of the Growth Hacking tools that the pro’s use-

Please note this list is no specific order and the list will be updated regularly based on new technology and findings. I also would have loved to write longer descriptions on each of these tools, this would be more of a great starting point to learn of these pro tools.

Growth Hacking Tools

Zapier

Until recently, you would need to individually use Marketing tools or hire Freelancers to take over some of the work load. Now we have Zapier, a tool that can automate your work by integrating into an ever-increasing number of apps (over 1000). Creating ‘Zaps’ to those tedious tasks that need doing will make your life a whole lot easier.

Drip

The first Ecommerce CRM that is designed for building personal relationships at scale. Drip isn’t your standard mailing platform, it is a marketing and sales platform designed for ecommerce. It offers personalisation, analytics and plenty of automation. It is very easy to use as well.

MailChimp

A very popular mailing platforms available and for a great reason. Simple to use, simple integration with your technology It Offer’s A/B testing as well (a growth hacker’s favourite activity). Personally, I am a big fan of their marketing and content as well, worth checking out for some Marketing inspiration.

Customer.IO

An email platform focused on Data. This platform will automate the messages sent out through the lifecycle. It’s very popular with SaaS businesses and allows you to create responses based on certain behaviours and scenarios.

Hello Bar

Hello Bar will assist in lead collection and overall driving conversions. It is a simple bar that is displayed usually at the top of the page in a much less intrusive way compared to the standard pop up bar.

HubSpot-

One of the most popular Marketing platforms in the world. Hubspot is an inbound marketing, sales and service software. Very easy to use, it is great for tracking activities and organizing follow ups. It is Free and recommended for companies with 10-10,000 employees.

They also have amazing educational and informational resources worth checking out.

Kiss Metrics-

Kissmetrics is a customer engagement automation platform designed to help you understand the behaviours of your customer base while assisting in driving higher levels of engagement. It enables users to segment customers based on their behaviour and website activity. If used correctly, it can assist in improving marketing strategies and business decisions.

Klaviyo

Klaviyo is an advanced marketing automation tool used mainly for ecommerce, it has a bunch of useful tools which include, list segmentation based on behaviour or location, integrates with Facebook custom audiences, when setting different conditions and actions it builds flows or rules for subscriber situations. These are just to name a few.

This integrates into shopify perfectly as well.

Crazy Egg

One of the Growth Hackers favourite tools.  Crazy Egg displays heat maps of a websites users’ experiences, you can see which elements of the site is working the way it was designed and which areas need improvement. You can track users in real time as well as doing A/B testing on the pages.

Findthatlead

If lead generation is your focus, this is the tool you need. You can find your best customers email and validate that email. You can use this to expand your network, generate sales leads, and contact the decision makers related to your project.

This is a personal favourite.

Optimizely

A great simplified way to do A/B testing for your website. It allows you to easily set up various versions of your website and put in place A/B testing, you can also create personalised user journeys on your website.  It’s easy to use (no coding required) and very easy to understand.

Sumo

Sumo is a tool which is focused on growing your traffic and follower base online. They use proven strategies to do this, such as, share buttons, pop ups, smart bars, heat maps and much more. Sumo is visually appealing and customizable on your site, very easy to use dashboards and integrates into Google analytics.

Typeform

People deserve a better experience. Typeform provides a user-friendly experience to filling out forms. It is a great data collection tool that make user data collection less painful. You can create surveys, quizzes, forms, and much more.

Unbounce

Create customizable, responsive and impressive landing pages in minimal time. Unbounce also offer A/B testing. A great conversion focused tool.

BuzzSumo

A favourite for content creators. Use Buzz Sumo for research, competition analysis, back linking and outreach research. This tool is invaluable if content is a huge part of your marketing strategy.

Google Analytics

If anything on this list is essential, this is it. A free tool that will allow you to track visitors on your website and provide invaluable data. Monitor popular pages, track traffic sources, time on pages, and ensure bounce rate is not too high.

Google Search Console

Monitor your Google search appearance and check your index and ranking status, find out what your site is ranking for and moving up and down the rankings for. This can also be used as a great way to decide on new content topics for your site. Google algorithms are updated daily, so it’s also a great way to keep track of your site.

Qualaroo

A great tool for data collection. This is an advanced tool and allows you to collect feedback in many ways (including real time) from website visitors and customers.

Canva

One of the best tools to create your own visual content. Create Social media posts, flyers, infographics, banners, etc. Canva offer thousands of templates and stock images to assist you along the way. The Canva platform is always growing and always staying ahead of the competitors.

Elementor

A great WordPress tool to assist in designing your WordPress site and content. You can create your own pages with this always improving amount of drag and drop tools. The most impressive part of Elementor, is that can co-exist in any WordPress theme. One of my favourites! Worth checking out if you have a WordPress site.

Ahrefs

A feature rich tool for SEO professionals. This is one of the top SEO tools in the world. It’s great for keyword research, link building, content marketing and most SEO strategies. The data collected by their web crawlers is extensive and accurate.

Ghostery

A great chrome extension which allows you to block trackers and ads while visiting sites. It not only blocks a sites tracker, it also shows you the tracking technology they are using. This is a great way to check out your competitors and learn of new technology while visiting sites that you are impressed with.

Leadworx

Install Leadworx script into your site and it will collect a list of visitors to your site. You can use these visitor leads for outreach and get a strong indication of customer intent.

 

Unsplash

Free stock images. This will save a lot of time and cut costs on purchasing licensed images. Unsplash has High resolution images that will make your Marketing material look amazing!

 

A Lego Wizard from Unsplash

 

 

 Product Hunt

Growth Marketing is technology driven. To stay up to date, Product Hunt is a great resource to find many of the latest new apps, platforms, services and technology. You can also add the Product Hunt Chrome extension that will provide you with daily updates on all the latest products.

 

Unfortunately, we haven’t even scratched the service for the uses of these 25 Growth Hacking tools. It is a great starting resource.

My advice is get onto them, try them out and explore their marketing uses for your business. Many are free to use and others offer free trials.

If you have any more suggestions, send them through! Don’t keep them a secret 😉

David Taylor-Smith

David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

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How to do SEO Off Page

Off page SEO

SEO Off Page

To get your website to appear in top search results and associate more customers with your website, you need a complete SEO strategy. Today, SEO marketing is considered the most reliable, effective and affordable mean to promote the business. In our previous blog, we discussed How to do SEO -‘On Page’, the Second area of focus is ‘SEO Off Page‘. 

Off-page SEO assists in Search engines and potential customers to find you through your increased online visibility. Remember, only off page SEO techniques will help improve your website position in SERP. There are numerous off page SEO techniques that can assist you in this task. 

Off-page SEO refers to activities you can perform outside the boundaries of your website. The most crucial are:

  • Link Building
  • Social Media Marketing

Various SEO techniques that are performed include:

  1. Creating quality content:

Shareable content is always king in the SEO. Creative quality and relevant content is always an amazing way to generate more and natural backlinks for your website. Research often and keep your content always fresh and updated.

  1. Influencer outreach

If you have created any type of content which is share-worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from entirely pertinent domains.

  1. Guest Post Marketing

Guest posting is the best example of fact; don’t focus on the quantity links but focus on the quality links. You can find a number of websites that specially designed for guest post submission. Pick a topic, write an amazing research piece and reach them with the content for the guest post.

  1. Social Media Marketing to Reach Audience

Social media is a significant platform where you can directly communicate with your target audience. There are many social media platforms available where you can promote your brand such as Facebook, Instagram, Twitter, Pinterest and more. Social media presence will always assist you to grow your business and get more backlinks.

  1. Social Bookmarking

Another a crucial off page SEO strategy is social bookmarking. When you bookmark your webpage or blog post on popular social bookmarking websites, you obtain high traffic to your webpage or blog. This way you can advertise your business with ease!

  1. Participate in Question and Answers

One of the best ways to get high traffic is from question and answer websites. Join high PR question and answer websites like Quora and search for questions related to your business, blog or website and give the reliable and relevant answers to these questions. You can give a link to your website which will greatly help in bringing you more visibility.

Other SEO Techniques

Other than that video marketing, local listing, forum submission, article submission, blog submission, image submission, infographic submission are also considered the best off-page SEO strategies.

Off Page SEO is known as the most time consuming of all SEO practices. Always, be aware of Black Hat SEO link building and strategies (these are techniques against the terms and conditions of Search Engines and content platforms). Look for the White Hat providers who will be clear and honest with you in providing time durations for improved SEO along with taking the time to produce quality content and effective SEO strategies.

If you are looking at doing SEO yourself, it definitely can be done! Ensure you do some great online courses or lessons, stay up to date with all practices and keep a clear SEO strategy that doesn’t include Black Hat.

Our advice, as there is a lot to do and the SEO rules are always changing, is to explore the best benefits of these techniques with our highly experienced team at Wizard Creative Labs. We can implement these activities and increase your businesses visibility across all Search Engines and Social Media platforms.

 

Written by

Vikramjit Sangre

SEO Expert

 

 

 

How to do SEO

 

How to do SEO?

SEO tips for your business to Rank and Beat Competitors

Today, SEO practices have become a significant ladder to take your business’s website to the top ranks on search engines. Most Mid size and Large companies rely on these techniques to experience the best marketing results. But what if you are a smaller business? Many SMB owners ask ‘How to do SEO‘? or can I do it myself?

SEO can be greatly beneficial to smaller businesses as well, if you have performed the correct SEO practices to your site or have SEO experts on your team, this will allow you to take on your competitors and larger competitors. 

To get the desired outcomes, you need to understand the basic concepts of complete Search Engine Optimization techniques. Lets discuss the crucial SEO tips to enhance the organic ranking:

Keyword Research for SEO

First and foremost; start with keyword research. Don’t assume that you know exactly what customers are searching for, many times you might likely comprehend your industry language although not the customers language. The master keyword research gives a comprehension of words and expressions that customers will use to find your items.  After some time into your Keyword research you will find distinguished keyword themes and patterns that genuine searchers have used in their search queries.

Tools for keyword research

There are various tools for keyword researching. The best keyword tools offer a quantitative interest score that decides the relative incentive in focusing on the words and subject, it will also make your life a little easier.

Google Keyword Planner is the go-to keyword research tool, however, you will require an active Google Ads — formerly AdWords — campaign for getting the most crucial data.

Non-Google keyword research tools have Übersuggest, SEMrush and Wordtracker.

Understand Your Competition

This is an important thing to consider. You must understand your competitors. Search the products and services that you provide and note the most prominent websites in those search results, those that share your business model as well as the ones that are different to yours but compete for the same searches.

  • What are they doing well?
  • Do they structure their site differently to target more valuable keywords?
  • What elements and themes do they have that you are lacking?
  • Are they engaging their prospects better than you?

Additionally, you must evaluate their reviews and benchmark their social media activity. These considerations will assist you to learn what their customers think.

Optimize your website for search engines

After understanding the unique requirements of your customers and the keywords they use to search those services and products, the next thing is planning carefully the structure of your web pages. You need to identify and build the pages on your website to address their search queries.

In this task, you should use only long-tail keywords. This will drive quicker results for your website. After planning for the website, next the vital and difficult task is optimizing the website.

Optimisation can include, Speed improvements, Image compression, Readability, and much more.

Understanding Google Analytics

In the implementation of different SEO techniques, understanding Google Analytics is quite crucial. This will assist you to figure out the performance for your SEO program. Additionally, this will help you in optimizing the different pages of websites. In Google Analytics, study the reports under Acquisition > All Traffic > Channels. By clicking on “Organic Search,”

This analysis can provide insights into user experience, time on site, user behaviour and collecting this data will assist in making accurate improvements for On-page SEO.

 

how to do seo

SEO is complicated and due to the nature of the search competition, many businesses have invested time and finances in staying ahead on search. The next stage after hiring your Developers or Designers, and regular monitoring of your SEO would be the option to hire an SEO professional.

If you are finding your rankings declining or not improving, SEO professionals will make a world of difference.

Our team at Wizard Creative Labs also provide a well-trained SEO team who have extensive knowledge in various SEO techniques which can help send your business up the rankings at an affordable price and no lock in contracts.

Written by

Vikramjit Sangre

SEO Expert

Social Media Marketing for small business

Here a few small tips for Small business owners wanting to improve on Digital Marketing efforts. For the sake of simplicity through such a broad topic, there are two categories in this article, Organic (Free) and PPC (Paid). The aim of this article is to have you thinking briefly about Social Media Marketing for Small Business in a systematic way with focused outcomes.

Organic Social Media

Social Media Marketing Plan

Where to start? What channels are of best use? These are tricky questions, Most Marketers and SEO Experts will say that you should have presence across all channels. Realistically, We know that isn’t possible or productive when your time is valuable elsewhere in your business.

To figure out which Platforms are most useful to you, you need to define the Marketing goal based on your businesses current focus, there are hundreds of platforms out there and all with some amazing benefits. Your Marketing Goal can be to create an initial Digital Footprint, Build Social Proof, Develop Brand Awareness, Increase Sales, Increase Leads or All of the above.

With the exceptions of cross platform integrations, you will need to research the main platforms your customer spends the most time on. For example, A Fintech software startup focusing on Commercial Lending will have far less success on Pinterest or Instagram than on Linkedin. This seems ridiculously simple, however, its a mistake that we see many small businesses make when focusing on Social Media Marketing or Social Media Management and trying to to ambitiously focus on achieving various results across a spectrum of platforms.

Each goal requires a strategically developed plan.

What next?

Decide on your Outcome for the platform, Pick one goal that is achievable and realistic, then start systematically accomplishing the steps needed to achieve the goal. Careful Execution is equally important in your Social Media Marketing plan.

Social Media Marketing Example

Here’s a quick scenario…You have just created a new travel app and your start up has 3 social media accounts (Facebook, Instagram, Twitter), minimal followers/fans, engagement is low, no referrals or reviews, content isn’t structured or professional, among other issues.

The first realistic goal that will be required, develop Social Proof! Display value to your prospective customer across your social media platforms.

  • Focus on getting reviews
  • Creating engaging and professional content with accurate audience tone.
  • Use professional imagery
  • Display Authentic statements and posts. 

 

You will want your customers and leads to arrive on your page/account and notice that the page is ‘alive’, it provides them with visual or content value, and the page displays other visitors engaging and endorsing the account or page.

How long will Social Media Marketing take?

This goal takes time! Dont rush it! Develop a thoroughly researched Marketing plan, Audience and Customer research, along with content plan for your blogs and posts.  

Bonus tip-The reviews should be from customers or clients (if you don’t have any, free samples or free consultations can assist in gaining some nice testimonials).

PPC advertising?

Now that the Social Media is growing, is PPC the next step across the social media platforms?

…It definitely is an option that you should look into and develop an understanding. 

PPC Marketing

The same analysis must be done with your PPC Marketing efforts, and most importantly, don’t neglect your Marketing budget!

One of the biggest misconceptions with PPC or any digital marketing is that if you pay for ad’s, customers and sales will come! Unfortunately, its not true. There are thousands of horror stories of small business owners throwing large amounts into Social Media ad’s, eventually losing large amounts of money or putting serious financial strain on the business. 

There are two simple methods that can assist in preventing you from putting a dent into your marketing budget .

  1. Research the platforms advertising outcomes (matching them against your own) along with setting a Budget- Are you looking at Brand Awareness or sales? Do you need as many people as possible to see your Ads or do you need a customized audience to click on your ads. Once you have researched and decided, you can create your Budget, it can be then manually set as a daily or Monthly budget that will have the advertising on hold once the budget limit has been reached.   Ensure the advertising platform has this budget input and set, along with your outcomes defined in the campaign. Note- Some platforms cannot guarantee your budget will be stopped once it has been reached, so you will need to monitor this
  2. Opportunity Cost- Is it easier and cheaper to have a professional create and manage these Social Media accounts?  Social Media Marketing and Social Media Management can be time consuming and distracting for a small business owner and the staff. The hours and expertise taken from the business might be more costly to the business than paying for a professional to focus on the Marketing and management.
 

 

 

Social Media Marketing for Small Business is a complicated process that requires researching, planning, and implementation focus. Like any part of the business, it requires frequent and detailed attention to achieve success. 

These tips above aren’t revolutionary by any means, although, they hopefully have provided some thought from a practical approach that you can implement into your small business growth strategies.

If you need any assistance or have any questions about the above article, feel free to reach out to the Wizard team or myself anytime.

 

 

David Taylor-Smith Growth Hacker

Written by David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

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Customer Acquisition Funnel- Develop your Acquisition plan

Customer Acquisition Funnel

Develop your acquisition plan

Developing and Optimizing your Customer Acquisition funnel in a Startup and Small business is essential to take you from base clients/customers to your maximum amount of clients/customers and of course, increase your revenue and growth. Simply the Customer Acquisition Funnel is a structured map of their journey to paying for your product or service.

If you have a Customer Acquisition funnel, it’s important to frequently reassess and optimize based on your marketing analytics, data, and feedback. Fixing a leaky funnel can be a game changer for any business.

The most important part of the Funnel is to identify the intended results of your funnel. The financial result ($), the funnel result (Purchases, subscriptions, etc), the method of measuring your results (LTV, CTR, etc), among many others. Referring back to my ‘Map’ reference, you must know where you are going and how you will get there. These two areas must be identified before taking your customer on the journey.

Let’s discuss some important funnel development and optimization factors-

Do market research for your startup

Is there a good product/market fit for your service or product? As mentioned in my previous blog (Growth Strategies for Startups) One reason many startups fail is due to their being no product/market fit.

Take a look at what your competitors products and marketing strategy, analyze them thoroughly, it’s important to analyze their successes just as much as their weaknesses.

This research will lead you to understand your customers and potential customers. Understanding their behaviors, actions in-app or on-site, and what they are hoping to achieve through your product.

happy women in a customer acquisition funnel

Is your product ready for the market?

Ensuring your product is out of Beta and will ensure your customers with a successful experience and solution. A steady product will lead to a steady customer acquisition strategy. There are also larger brand image repercussions that can come be have longer-term consequences. How many times have you heard about a SaaS product ‘I tried it years ago and it wasn’t great’ or similar, It is hard to re-engage these former customers and turn them into brand advocates.

Financial assessment-

Estimate the customer acquisition cost (CAC) plan. Knowing this metric along with the Value of the customer client is essential in maintaining the growth of the business. If your CAC is far too high and the Lifetime Value is not higher, then you potentially may be running into a deficit. A great example that comes to mind and is quite common, High PPC spends on Google Ads or Social Media for very few customer or clients acquired. Financial and Risk assessment in funnel development is essential.

Develop content marketing for your startup

What content will bring the most value to your audience and have them wanting more?

Your content is highly targeted content that is identifying problems or potential problems, addressing them with authority and knowledge, discussing interesting and relevant topics to your audience, along with building trust for your business and its expertise.

The different types of content and delivery should be matched with your above factors. What content is best? Some types include-

  • Blog
  • Infographic
  • PPC
  • Video or Digital Story (link)

Identify Friction points

This relates back to Market research and customer understanding while moving through the funnel. Are they interested in the product or service? Is the lead not interested in trialing your product or service? Have they trialed although still not interested in purchasing?

Once you have identified the leaks and friction point, its time to get to work! Brainstorm with your team or find a specialist..which leads me to my last piece of advice.

Hire a Growth Hacker

Hiring a specialist might be one of the greatest investments you could make for your startup or small business. If you are unsure what a Growth Hacker is and how they may help, you can learn more here. A growth Hacker will identify many areas of the funnel that you may have not realized is an issue and they will collaborate to create effective and efficient solutions to have the Customer Acquisition funnel developed and optimized.

David Taylor-Smith Growth Hacker

Written by David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

Growth Strategies for Startups

Growth Strategies for Startups

Developing Growth Marketing or Growth Hacking strategies for Start up’s is a complex and time-consuming process, it is integral to ensure a start up’s success. Over 20% of Startups fail due to lack of Marketing! Let’s jump into a few growth strategies for startups when developing your Marketing plan!

Define your audience and develop around this

Combine Data Analytics and a personal research to understanding your audience. Look into the data on your potential and current user base. Use Free Audience and Affinity Analytics such as Google, Facebook, etc. Install analytics software in your site or app, use scroll tracking, heat mapping, eye tracking. This data will tell you a lot about your target audience and their behaviors.

With the hard data in mind, now its time to get personal! Join communities that your audience may be a part of (online and face to face), ask them questions, engage in discussions, find their pain points, dig deeper into these areas and record your findings. Combining Analytical Data with your personal research will expose many amazing marketing opportunities and create stronger marketing strategies.

Use Traditional Marketing

It’s easy to get distracted by all the latest software and ‘Hacks’ to get your product in front of its audience or users. When developing your Marketing strategy, Focus on your USP (Unique Selling Proposition) or UVP (Unique Value Proposition). Let your audience know why your service or product is better or what it makes unique or creates value for them.

If you can’t find either, spend your time finding it! Over 40% of Start up’s fail due to the lack of need in the market for their product or service.

Awareness

A Growth Hackers specialty! Creating Awareness and Visibility for your SaaS or product will require resources and time. There is an ever-increasing list of strategies, tools, and techniques to achieve this. This encompasses, SEO, Referral Marketing, Digital Story Telling, Social Media platforms, Automation, Press Releases, Blogging, Blogger Outreach, and this list goes on! The issue that many Start up’s faces are financially related at this stage, there isn’t large amounts of funding to create mass awareness. That’s where you need to get creative!

Some growth strategies to include in your marketing plan-

  • Create Authentic Content that is valuable to your audience- You may have heard ‘Content is King’, it still applies. The only problem in 2018 is that there is A LOT of content, so ensure your content is more valuable than the others. Try to assist them and show that your startup is focused on providing value, people are low on time and looking for specifics, develop your content around this knowledge.
  • Harness SEO– The use of good SEO can level the playing field between you and your competitors along with exposing your Audience to a product or Service. (SEO tip- Target Long tail keywords, for greater success in your rankings)
  • Automation- There is so much great software and API’s out there, spend some time allocating plans and setting up your tools correctly. Low-cost tools worth looking into include- Mailchimp, Drip, Zoho, SEOQuake.

I wanted to include a quick side note relating to Automation- Don’t forget to be Authentic if you are using Automation tools! Sending automated thank you and please subscribe messages on Social Media is spam! Chatbots with poor scripting and limitation is also spam! These don’t seem authentic to the user or audience and can have negative acquisition consequences.

Audience insight and Awareness Intersect

Buzzfeed is a great example of using Growth Marketing, that is they have found Low Cost and effective methods of promoting their platform. Buzzfeed understands their users and what they want to see or discuss across the internet. This understanding has allowed them to create some of the most successful viral content across the internet multiple times with extensive platform awareness. Anyone remember the below example?

 
Blue or Gold?
 
27 Cute Cat picture article received 63,000 shares on Buzzfeed

Execution

Creating a Marketing strategy for any business can be difficult and complex. More so, a Startup faces financial challenges that can impact on marketing and product development. Focus on marketing your unique product and value to the customer that you understand, demonstrate your value and your understanding of the customer, exhaust all the lower cost and free social media channels through your developed Social Media Marketing Plan, use SEO, automation and most importantly keep moving! Never stop learning and researching Marketing strategies and methods.

If you have any questions or need any assistance with your growth marketing or growth hacking strategies, you can reach me via Linkedin or Contact us

David Taylor-Smith Growth Hacker

Written by David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive education in Business Strategy, Management and Marketing. Along with specialist knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

Other Growth blogs-

What is a Growth Hacker? Do you need one?

 

What is a Growth Hacker?

A Growth Hacker is a specialist in achieving growth for businesses. There are many definitions of the term ‘Growth Hacking’ or ‘Growth Marketing‘, So here goes our summary!

A Growth Hacker’s job is to create and nurture growth opportunities through various Digital Marketing and product approaches. They are focused on using data and analytics to laser target growth opportunities, along with experimenting through the whole funnel.

A Growth Hacker can use a variety of software, tools, and coding to scale a business. Sometimes, in SaaS environments, a growth hacker and product engineering work together to create growth through product engineering. This is a  reason many startups and small businesses seek a Growth Hacker, as they use lean methods and lower costs (through multi-disciplined skillsets).

The term was first labeled by Sean Ellis, who was head of growth at Dropbox and Founder of GrowthHackers.com. He put quite elegantly and simply as-

‘A growth hacker is a person whose true north is growth.’

Is Growth Hacking the same as Growth Marketing?

Growth Hacking has been a buzzword in the past due to the popularity and effectiveness that the profession has had in startups and small business.

The term ‘Hacking’ is sometimes seen with a negative connotation, and Growth Hackers have seen some reluctant adopters over the years. It is important to remember, not all hacking is bad, a hacker is someone who understands a system or process thoroughly and can find shortcuts or use methods that makes your life a little easier. So to counter the negative attitude, the term ‘Growth Marketing’ was created.

Basically, they are the same thing! Both growth-obsessed and highly focused on achieving amazing results for businesses who had limited funding and needed rapid results.

Growth Hacker vs Digital Marketer?

A digital Marketer usually has many focused responsibilities and constraints while a Growth Hacker has the ability to cross many disciplines and cover various Digital Marketing terrain.

Growth Hackers can use Coding, Analytics and Digital Marketing methods to achieve growth. Their focus is growth and experimentation which allows flexibility and rapid results. 

As a Digital Marketer does, they can use Paid acquisition, sales funnel strategies, content and email marketing, SEO, A/B testing and Viral Marketing methods.

What type of Metrics or Data does a Growth Hacker follow?

As Sean Ellis stated, Growth is the key metric. The term ‘North Star’ is usually the most common description for finding the businesses ultimate growth metric.

Another well-known metric is known as “pirate metrics” or “AARRR” metrics:

  • Acquisition
  • Activation
  • Retention
  • Referrals
  • Revenue

north star metric

Some examples of the best Growth Hacking at work-

AirBnB-

One of the most famous examples out there. In earlier days of Airbnb, they found that many people who were looking for accommodation often searched Craigslist as well as seeing many accommodation providers listing on the platform, so the team at AirBnB offered an option for accommodation providers to transfer their Craiglist listing in one click, verify the information and post. This gained exposure for AirBnB to a larger amount of users. This increased user base and customer base rapidly.

Facebook-

Facebook is another Titan who used some brilliant strategies. They encouraged active users to add their contacts to increase their personal social network. Along with sending out emails directly to those contacts who were mentioned or tagged on facebook, This sparked curiosity and many members signed up to see what the mention or tag was about.

Quora-

Quora used Behavioural testing to understand the attitude of users on their platform. They then engineered the platform around this behavioral analytics and results. This created immediate user growth and improved the user experience.

Interesting side fact- Growth Hacker, Andy Johns, who engineered many successful changes at Quora also worked for Facebook and Twitter focusing on growth.

Does your business need a Growth Hacker?

I will be biased and say yes! Growth Hacking has seen many successful results for our clients as well as Startups around the world. Without the bias, the real question to ask your Management team or discuss with your colleagues is surrounding the goals and direction of your business currently. Many businesses may not be at that stage in their business life cycle or marketing plans, it might be more important to focus on the retention of customers or optimizing systems within the business. 

 

If you still are a little unsure if a Growth Hacker or Growth Marketing is suitable for your business, send us a quick email and let’s throw some ideas around!

           

David Taylor-Smith Growth Hacker

Written by- David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.

The Most Important Growth Marketing Hack

What is the most important Growth Marketing Hack?

In Small business, A lot of people want to know the latest Growth Marketing strategy or ‘The Best Growth Hack’. One of the most common Digital Marketing questions we receive is ‘What is your best growth hacking technique at the moment?’. I’m going to let everyone in on a secret… There is a technique, and it’s not directly related to Growth Marketing, its called ‘Deliberate Learning’.

The best part of this technique, strategy, characteristic or whatever you might choose to call it, is that everyone can do it!

Can ‘Deliberate Learning’ be applied to Digital Marketing or more specifically Growth Marketing?

Easy, it all comes down to discipline, focus and desire! Spend 20 minutes attempting to understand one concept or strategy you don’t completely understand. Spend a whole week understanding this one concept or strategy. Don’t focus on the end result of the concept, focus on understanding it thoroughly.

A quote from a favorite book of mine, ‘Talent is Overrated’ by Geoff Colvin, “The best performers set goals that are not about the outcome but about the process of reaching the outcome.” Take this commentary to your practice of learning Digital Marketing. Spend your first week (more if extremely complicated topic) use this time to understand all the basics.

Spend the next week (or more) unpacking your topic further, learn it’s limitations, find other uses, think of scenarios. Think of a computer programmer, the best programmers understand their program language and then understand the boundaries, limitations, and how to create. The same as the best Growth Marketers understand the tool, strategies, concepts and thoroughly and test its capabilities.

The Growth Hacking Mindset

Digital Marketing should be no different. For example, Spend 20 minutes a day learning the basics of Facebook Marketing or Email Marketing. There are some great resources out there on this topic (will list in reference). Once you understand the basics, then research into the best results and the worst results, Look for stories of Success and Failures, learn what Facebook Marketing can do and what it cant do.

This can be a small project for two-three weeks. You might not become a Digital Marketer or Growth Marketer, but you will come away with new understandings and new ideas. This will translate into other areas of your business, you will understand the jargon if you need to hire a Digital Marketing Agency and this is a win in itself, this will protect you from unscrupulous offers or pricing plans.

I hope this might have inspired you to set some time aside a day to focus on learning. We know its hard when running a small business,  but as Michael Dell (Founder of Dell) put it .“You don’t need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just need a framework and a dream.” So don’t forget to build deliberate learning into your framework!

-David Taylor-Smith

Wizard Creative Labs

Check out this great list of Basic Digital Marketing resources to help get you on your journey-

Facebook- Facebook Blueprint

Coding- Code Academy

Linkedin- Linkedin Academy

Google- Digital Garage

SEO- SEMRush Academy

Web Design- Check out this ultimate list! 

For more Blog content, head back to Our Spell Book!

David Taylor-Smith Growth Hacker

Written by David Taylor-Smith

David is a Growth Hacker and Digital Marketing Specialist in Sydney, Australia. He has an extensive knowledge in Growth Marketing strategies and techniques, ranging from PPC, SEO, SEM, Coding, HTML, Chatbots, Analytics and much more! David is a successful entrepreneur (having founded 2 SMB's), as well as being a former professional athlete and Coach.